Oyster Agribusiness limited was birthed out of passion to change the narrative surrounding Agriculture since time immemorial. Agriculture has been regarded as an unattractive sector to the youth resulting in high levels of youth unemployment across Africa. This coupled with growing youth population requires Africa to act. Oyster is engaging in agriculture in a way that will attract the youth as the company is founded and managed by youth.

Agriculture has also earned the poor reputation as a low return high-risk venture. This is because of the use of inefficient tools, dependence on rainfall, use of low yielding seed varieties, low application of fertiliser and poor agriculture practices. Oyster is set up to improve the economic returns in Agriculture whilst managing the risk associated to enhance investor returns. Africa continually exports in raw form most of its produce leading to little to no value addition on the continent. This results in a significant part of the value being created off the shores of Africa leading to poverty for the primary producers.

Oyster seeks to continually add value to its produce to enhance value creation on the continent and increase the share of value to primary producers.